What's TomiKing been up to behind the scenes lately?

There’s been a lot happening behind the curtain at TomiKing lately, and instead of letting the changes quietly roll by, it felt right to bring everyone into the loop. This brand has never been just a storefront. It has always been something built in public, in real time, with collectors in the passenger seat. So consider this a state-of-the-hobby address.

Over the past few months, a large part of the focus has been on restructuring how orders are handled. The new shipped-within-24-hours guarantee was not a marketing gimmick, it was a line in the sand. The goal was to rebuild trust, speed up turnaround, and hard code accountability into the system. That change alone has reshaped how inventory is processed, packed, and queued, and it has already made a measurable difference in customer experience.

Behind the scenes, the catalog is being rebuilt with a different mindset. More transparency in incoming stock, better brand categorization, and cleaner navigation have been priorities. There has also been more intention in what gets listed. Instead of chasing every product that might sell, the focus has shifted back to things that feel like TomiKing. Limited runs, realism-minded diecast, model trains, and collectibles that serve a long-term collector base rather than quick-flip demand.

At the same time, the expansion into parallel categories like trading cards and model trains has required new systems, new suppliers, and new compliance policies. That work is slower than it looks from the outside. Approvals, constraints, and distributor rules all move at a different speed than social media would make you think. But the groundwork is being laid in a durable way so the categories can exist without chaos or backtracking.

Communication is another place that has been deliberately rewritten. Older comments, complaints, and unsolved threads have been getting answered methodically, not with defensiveness but with clarity and receipts. Part of this rebuild has been choosing to answer even when the answer is not flattering, and that posture has already shifted how the brand is perceived by returning customers.

Most importantly, there is still momentum. TomiKing was never designed to be a flash-in-the-pan hype store. It was built for the people who stay. The work right now is not loud work...

It is structural work. The kind that makes a brand feel stable five years from now instead of exciting for five minutes. If you are still here reading updates like this, you are the exact audience it’s being built for. Thanks for hanging around since we have not been posting too much on social media. We still see all of you that stop by on the site and read these posts!

#TeamTomiKing